First Responders Appreciation Program

Van Bortel Ford gives back to our Rochester, NY First Responders with the Ford First Responders Appreciation Program

At Van Bortel Ford, we've been a part of the community here in Rochester, NY for quite a few years now. And while we've had the pleasure of doing business with drivers from all over the area, we realize that we wouldn't be able to do so without the dedicated service of First Responders across the Rochester area. First responders make Rochester, NY a better, safer place to live and work, and we feel it's important to give back to those who give so much for our community. That's why we happily offer a Ford First Responder Appreciation Program here at our East Rochester, NY dealership.

If your company car is police cruiser, firetruck, or an ambulance, our First Responder Appreciation Program may just be for you. Through the program, qualifying members of the police department, fire department, and EMT service can receive an addition $500 dollars in bonus cash toward the purchase or lease of an eligible new Ford vehicle here at our East Rochester, NY dealership. We know that you can't always drive around with a siren on top of your vehicle, and we hope that our Ford First Responder Appreciation Program can help you to finance a new Ford vehicle here in Rochester that will serve you as faithfully as you serve the local community.

Eligible customers include:


  • Police Officer
  • Sheriff / Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Customs, Homeland and Security, etc.)

Fire Department

  • Career Firefighter
  • Volunteer Firefighter


  • EMT
  • Paramedic

Take advantage of the Ford First Responder Appreciation Program at Van Bortel Ford today!

So, if you're a First Responder here in Rochester, NY and want to know how you can take advantage of this exceedingly attractive deal on Ford financing, feel free to pay us a visit here at Van Bortel Ford. We're always eager to meet the First Responders who serve the Rochester, NY community, and we're confident that we can help you get the new Ford vehicle you want at a competitive price when you shop with us. And from all of us here at Van Bortel Ford, we want to thank you for your service to the Rochester, NY community.

$500 Bonus Cash offer exclusively for active members of an eligible First Responders Association who are residents of the United States. Offer is valid through 2/28/2017 for the purchase or lease of an eligible new 2015/2016/2017 model year Ford vehicle (not available on Mustang Shelby GT500, Mustang Boss 302, Focus Electric and F-150 Raptor). This offer may not be used in conjunction with other Ford Motor Company private incentives or AXZD-Plans. Some customer and purchase eligibility restrictions apply. Limit one $500 Bonus Cash offer per vehicle purchase or lease. Limit of five new eligible vehicle purchases or leases per First Responder Association member during program period. See your Ford Dealer for complete details and qualifications.

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