Welcome to Van Bortel Ford
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Van Bortel Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
KNOWLEDGEABLE, FRIENDLY, RESPECTFUL EFFECIENT
Recently purchased a new vehicle from Van Bortel Ford. It was my first purchase from Van Bortel Ford, but my previous two were from Van Bortel Subaru. I've always had a great, low hassle experience when purchasing from Van Bortel, and this most recent purchase aligned with my expectations.
I have been a loyal customer of Van Bortel Ford for 20 years. They stand behind their work with 100 % guarantee and offer honest evaluation of problems. Giving you different options if possible.
Service has always been great with me and my issues.
Car went in on a Monday got it back by Friday same week for a transmission problem I definitely wasn’t expecting a turn around like that they are super friendly and helpful definitely will go back if need be
Thanks. Buying a car was just as advertised. Your sales professional did not pressure us to buy extra services. He offered them once, and accepted our answer.
Fast friendly service.
Love my bronco sport! It was the easiest car shopping I have ever done! Anthony made it a super easy process for me. Would definitely recommend Van bortel Ford!
Very pleasant experience
Got a great trade in for my car and a great price for my new car. Everyone I dealt with from the sales people, the finance person to the tech person were super friendly and helpful. Will definitely buy from Van Bortel Ford again!
Very friendly staff. Pricing was on target. I would definitely tell my friends and family to buy a vehicle from here.
Excellent service
Dan Happ is AWESOME! Best car dealership experience, ever! My wife and I have never been so favorably impressed. To start, the overall atmosphere/ambiance of the showroom was relaxing & welcoming. Dan was so knowledgeable, so personable, so charming! My wife appreciated his ability to understand her finely-tuned sense of aesthetics, and helped ease the transition from driving some cute car from Los Angeles….to driving a full-size pick-up truck. As for me, I was under some time constraints to purchase a “tow vehicle” for a recently purchased travel trailer. Had to wrap it up in two days, in order to make the trip to meet the trailer’s seller, to transact the deal. Dan made it happen! He definitely went way out of his way to accommodate our quick turnaround, and we will never forget him. He didn’t push his own agenda; instead, just listened to us, and went with the flow. Comfortable & fun! THANKS FOR EVERYTHING, DAN!
As always benchmark service and staff.
Everything went as planned. I’m very happy with all services!
Excellent sales and management staff. Excellent delivery experience. Very professional. Top notch dealership!
The two experiences I've had with their service department and using the quick lane service have been great. Very easy to deal with, friendly staff. Thank you.
I have used Quick Lane and the Van Bortel service department for years and have now bought two vehicles from Van Bortel Ford! This week I had my oil change light come on one day before I needed to travel out of state, and Quick Lane was able to take me at 4 PM and had me out by 5! Very satisfied!
Friendly and fast service
Fantastic dealership to buy a car from! Would highly recommend for sure. Would buy from again!
Prompt, courteous and very helpful. Have used your services for many years and have never been disappointed.
The tall Italian boy know how to sell a car n he is good to cats.
Excellent customer service in Sales with Steve Miller and in Service with Ryan Miller. Thank you.
Great place to have service done. Had to order part. Came in on time and service was completed on target date and time. Would recommend Van Bortel to anyone.
Came in on Express with a sudden brake issue. No appointment but advisor Tim Scheg said do not worry and took me right in then arranged for the shuttle to take me home. His techs found front and rear brakes at the end of their life. They also did a thorough inspection of the entire car. New brakes all the way around and honest no pressure recommendations for future service. My wife is now safe thanks to Tim Scheg and Van Bortel Ford for first class service,honesty and integrity.

Welcome to Van Bortel Ford
Ford dealership in East East Rochester, NY
If you want to get around Geneva, Avon, or Buffalo in a world-class Ford automobile, Van Bortel Ford, Inc is the only dealership you should visit. We are located in East Rochester, and since 2001 we have provided East Rochester car consumers with an outstanding selection of vehicles and first-rate services. Find out how we make the car-buying process easier and more enjoyable and check out some of the best models in our inventory.
Exceptional Ford Inventory
If you need to pick out your next car, once you discover our exciting selection of vehicles, you'll want to come straight to our dealership. For starters, we keep in stock the newest, most dependable Ford vehicles on the market. From rock-solid pickup trucks such as the F-150 to feature-filled SUVs such as the Explorer, our inventory is full of high-end automobiles that we're sure you're going to love.
Van Bortel Ford, Inc is also your go-to destination for dependable and wallet-friendly used automobiles. On our lot, you'll find a variety of quality makes and models that should make getting around your town much easier. We even have an excellent selection of commercial vehicles that are the perfect option for your small business. One of our sales professionals is ready and waiting to show you around our lot and help you select the new, used, or commercial vehicle that best matches your needs.
Financing Services
Applying for a loan is the part of the car-buying process that people tend to worry about the most. When you shop with us, the loan application process will be easy, thanks to our experienced financing team.
One of our finance professionals can sit down with you to discuss your finances and help you apply for a loan so that you can purchase the quality car that you deserve. If you don't have time in your schedule, we have several tools on our website that can help you get your financing in order. You can apply for financing, value your trade-in, and estimate your monthly payments from the convenience of your own home.
The Best Parts and Service
As a car owner, you want to know that your vehicle will always run the way that you need. If you've noticed some performance issues with your automobile, or you need to schedule a regular tune-up, you can get help from our top-notch parts and service department.
When you need a part for a repair, our team can help you find the right part for your car and then install it quickly and correctly. Our experienced mechanics are also your best resource for ongoing vehicle maintenance, including tire rotations, oil changes, and more. When you work with our team, your automobile will be in the right hands.
Visit Our Lot
Van Bortel Ford, Inc is the top new and used car dealer in East Rochester, and we can help you find an automobile that you'll have fun driving around Buffalo, Geneva, and Avon every day. Take a trip to our lot to browse our selection of vehicles, or find your perfect model using our website.
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71 Marsh Rd. - East Rochester, NY 14445