71 Marsh Rd.
Directions East Rochester, NY 14445

  • Sales: (888) 403-3840
  • Service: (888) 285-6282
  • Parts: (888) 406-0269


Take the peril out of purchasing pre-owned with our 102% Money Back Guarantee here at Van Bortel Ford

Okay folks, it's time to talk about a bit of a sensitive issue: lemons. No, we're not talking about the fruit, but rather the common term for used cars that look sweet on the outside, but have some underlying "sour" fault on the inside. Fortunately, each and every used vehicle we have for sale here at our East Rochester, NY dealership is thoroughly inspected before being added to our stock. So, we're happy to put our money where our mouths are when it comes to the quality of our used vehicles with the Van Bortel Ford 102…

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With snow and ice ahead, trust Van Bortel Ford to have the winter tires you need here in Rochester, NY

With the holiday season finally behind us, the month of January looms ahead. and whether you've lived here in the greater Rochester, NY area for one year or your whole life, you know how rough this month can be. With plenty of ice and snow in the forecast ahead, you may have been able to get by without winter tires up until this point, but those days are unfortunately over. Fortunately, here at Van Bortel Ford, we happily stock of comprehensive selection of winter tires to fit nearly any make or model of car here at our East Rochester…

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Get the care your care needs quickly and efficiently with the Ford Quick Lane® at Van Bortel Ford!

Quickly or Efficiently. It seems that when it comes to getting your car serviced, most shops around the greater Rochester, NY area offer only one of the aforementioned qualities. You can have your service done quickly and risk finding yourself back in the shop in a few weeks, or have it done efficiently and be left without a car for an indeterminately long period of time. Now, if neither options sounds too appealing, you may just be in luck. 


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Why Buy From Van Bortel Ford?

Kitty Van Bortel has famously said, "It's not about selling iron, it's about making car buying easier for people!" At Van Bortel Ford we take that seriously and look forward to making the shopping process easy for our customers. These are just a few ways we aim to stand out from the competition:

On The Sales Side

  • No pressure, take your time, test drive whatever you want
  • Professional environment - salespeople dressed in suits…
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Van Bortel Ford Is Proud To Partner With The Pirate Toy Fund

At Van Bortel Ford, community partnerships are an important part of our dealership culture. That is why we're so excited to be partnering with the Pirate Toy Fund this holiday season.

Year round this great organization donates toys to children in need, but they're especially active in December. How can yo help out? Bring in an new, unwrapped toy into our dealership from now through Tuesday December 20th, and help put a smile…

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Missed out on Black Friday? Stop in to Van Bortel Ford to get great deals on the new Ford Escape and Ford Fusion!

Well folks, Black Friday has come and past, and if you're like many Americans, you might kicking yourself right now for not taking full advantage of all the great deals out there. Maybe you got stuck in traffic, or weren't quick on the draw to snag the most sought-after items, or maybe you were like many of us here at Van Bortel Ford and ended up sleeping through the sales because you were in a Thanksgiving turkey-induced food coma. 



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2017 Ford F-150 adds innovative utility to help drivers tackle tough physical labor with ease

There's no denying that the 2017 Ford F-150 is a new breed of truck. In fact, the crux of Ford's marketing for this vehicle has been that it's the "Toughest, Smartest, Most Capable F-150 Ever." However, in today's truck industry, we've all learned to be wary of marketing gimmicks. Luckily, the 2017 Ford F-150's credentials are more than just a marketing gimmick, and with all its available utilities, the new F-150 gives its drivers plenty of ways to work smart, not hard.


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Ford Explorer Offers Fun, Adventure and Roominess on the Road

Whether you love to explore the outback on weekends or be the first in your group of friends to check out the newest eateries in town, you need a vehicle as adventurous as you are. Enter: the Ford Explorer. This SUV is ready for any adventure you plan to take. Enjoy the ride more in this fun and roomy ride.

With plenty of space to stow your gear for backpacking, luggage for your next trip or painting supplies for the art class you’re taking, the Ford Explorer has your back. 

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Make sure your kids are ready for college with Certified Pre-Owned Ford vehicles from Van Bortel Ford

Well folks, it's back-to-school time again, and for many parents in the Rochester area, it's business as usual. For some of you though, this year is different. This year, you send your sons and daughters off to college. Now, this is a pivotal point in their child's life that every parent looks at with a mixture of pride and fear. On the one hand, you're proud to see your child go on to higher education, and on the other, you're fearful that you haven't prepared them well enough for the challenges and opportunities ahead…

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